We mean that our products, which are based on Japanese traditional culture, can help you to be yourself, enjoy your own life. And for this colorful life, we deliver the “Koikuchi-shirt”. It’s a unique shirt with specific features, like collarless, and pinched cuffs that look like a carp’s mouth. Its unique shape cannot be found anywhere else so that it visualizes the Japaneseness. For this uniqueness, you can get a characteristically style that the other ordinally fashion items cannot express, just by slipping on “Koikuchi-shirts”. Also you can enjoy various coordinates because of its moderately thinness, moderately lightness, good length, and the comfortness that the soft and easy-to-dry material used for tenugui hand towels ( i.e., Japanese hand towels) offers. But the most important thing is that the Japanese spirit lives on this shirt. Each shirt is carefully tailored by craftsmen using traditional dyeing techniques that have been handed down since the Meiji era. And the origin of this shirt belongs to the spirits of the guys in the old time in Japan. Their chic mindset to be a hero in the Festivals comes up to a wide variety of patterns that make it difficult to matching with anyone else’s color. Like the four seasons in Japan, you can enjoy yourself colorful day to day with this shirt and the Japanese spirit. Just take the “Koikuchi” in your hand, wear the Japan, and be yourself.